Hidden Iceland Logo | Hidden Iceland

Trip Advisor Traveler's Choice Award.

“We could not have imagined or wanted for a better experience and are already planning our return.”

John T. on Trip Advisor

Long-lasting memories, flexibility and off-the-beaten track recommendations, they exceeded our expectations and the Icelandic scenery did the rest…Unforgettable!

olivia75 on Trip Advisor

Hidden Iceland. Þórsmörk Highlands. Photo by Erik Solie


Hidden Iceland is a premium travel company that focuses on providing bespoke Private & Package trips, scheduled small group tours (max 12 persons per guide) and Premium Self Drive itineraries.

Our founders believe that a personalised service and passionate guide can transform a well crafted itinerary into an unforgettable experience, every time. Check out our Trip Advisor reviews to hear what previous travellers had to say.


We provide a DMC level of service (Destination Management Company) through our Travel Experts and Operations team, but we also run all our own tours with our dedicated team of passionate guides. We can plan your entire vacation from the moment you land until the moment you leave, or we can simply suggest some of our best rated tours if you want to plan around our scheduled tours. The choice is yours! Learn more about what makes us special and why our guides are so well reviewed on our about us page.


In summer, we bask under the midnight sun after searching for puffins or taking an adventurous glacier hike. In winter, we marvel as we hunt for the Northern Lights and discover ice caves together. Year round we find authentic hot pools, remote hotels and immerse ourselves in nature. We also make sure to find diverse food options that celebrate Iceland’s unique cuisine and heritage.

In short, we make sure to combine the best that Iceland has to offer and turn it into an unforgettable experience, personalised to fit your every need.


Hidden Iceland is a sustainable tourism company that works in a predominantly outdoor environment of pristine and fragile beauty. In 2021, Hidden Iceland was awarded the Gold Class Certificate in Environmental care from Vakinn, the official Quality and Environmental body for Iceland Tourism. This is the highest environmental award available.

In addition to improving practices, reducing emissions when possible, Hidden Iceland also invests/ donates to climate positive initiatives. The amount invested directly correlates with the emissions calculated from all Hidden Iceland tours, estimated fuel consumption of Self Drive itineraries, and selected secondary service provider emissions that have a material effect on the environment. In 2022, Hidden Iceland invested the equivalent monetary value of 200% of emissions (165% in 2021). To learn more about our effort’s see our environmental policy.


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