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Hidden Iceland is a boutique, independent tour operator and destination management company. This means our dedicated Travel Experts and Operations team can plan the perfect, personalised vacation for you. We can plan your entire vacation from the moment you land until the moment you leave. While you are in the country, you will be taken care of by our passionate guides when on tour with us and when not, our dedicated operations team and trusted partners will be there to help at every step of the journey.


Year round, we take the time to bathe in natural hot pools, sleep in remote hotels, eat local cuisine and immerse ourselves in Iceland’s unique landscape. In summer, we bask under the midnight sun after searching for puffins or taking an adventurous glacier hike. In winter, we marvel as we hunt for the Northern Lights and discover ice caves together. Regardless of when you travel, we make sure to combine the best that Iceland has to offer, personalised to fit your every need.


In 2021, Hidden Iceland was awarded the Gold Class Certificate in Environmental care from Vakinn, the official Quality and Environmental body for Iceland Tourism. This is the highest environmental award available in the Icelandic tourism market.

In addition to improving practices and reducing emissions when possible, Hidden Iceland also donates to climate positive initiatives. In 2022, Hidden Iceland invested the equivalent monetary value of 200% of emissions (165% in 2021, 110% in 2020) in carbon sequestration initiatives such as tree planting. To learn more about our effort’s see our environmental policy.

Travellers Choice 2023 TripAdvisor White

“Hidden Iceland was the best decision we made while planning our trip to Iceland. The attention to detail and the service was amazing. Everything that they planned for us was exactly what we were expecting. We had personalized attention in every moment, would not hesitate in planning another trip with Hidden Iceland in the future!”
Hidden Iceland’s 1000th 5 star review

“Long-lasting memories, flexibility and off-the-beaten track recommendations, they exceeded our expectations and the Icelandic scenery did the rest…Unforgettable!”
olivia75 on Trip Advisor)

Hidden Iceland. Þórsmörk Highlands. Photo by Erik Solie


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