Hidden Iceland In the News page was created as a thank you to all the media outlets who shared our story in the past few years. These news and blog posts cover travel, sustainability, hidden gems and off the beaten path travel. Even the odd video is in there too.

You’ll have to click on each image to read the whole story.  However, we’ve included a few of our favourite quotes from each article for interest if you just want to browse. Because Hidden Iceland have been featured in well over 100 different media sources online it would be too difficult to include all of them here.

Therefore, this In the News page highlights some notable ones; from Conde Nast Traveler to USA Today to Forbes and Al Jazeera to name but a few.

If you are in the media and are interested in writing about Hidden Iceland please get in touch. You can learn more about Hidden Iceland in the About Us Page. Please contact our Marketing Manager and co-owner directly ryan@hiddeniceland.is.

In the past we have worked with major news outlets, bloggers, videographers, photographers, influencers and traditional journalists. We love to work with everyone if it’s the right fit for both of us.

Conde Nast Traveller

‘Hidden Iceland’ Trips Take you where the crowds aren’t

Screen Shot 2018-07-30 at 12.11.46

The premise of every trip is to incorporate the ‘must-see’ places but at the right moments, along with a ‘hidden element’ that you won’t find in guidebooks.

AL Jazeera

Planet SOS: What To Do As The Arctic Melts

Al Jazeera Planet SOS


8 Trips You Didn’t Know you could afford

USA Today

Hidden Iceland, for example, provides travelers with intimate alternatives to overcrowded and overpriced experiences. “Instead of the Blue Lagoon, you can explore an ice cave as part of a two-day trip to a glacier lagoon that also includes searching for the northern lights,”

Reykjavik Grapevine

Hidden Iceland’s Golden Circle: One Ring To Rule Them All

Hidden Iceland in the news

The tour starts with a visit to the Secret Lagoon, a natural hot pool located in the village of Flúðir. We get there early, and for a good ten minutes, we’re the only people in the water—everybody gets a good chance to relax in peace, and take plenty of those coveted steamy geothermal photos without any crowds in the background.

Cool Hunting

Exploring the Westfjords with Hidden Iceland

Hidden Iceland in the news

The fjords feature such drastic beauty that every waking moment feels as if it were imagined.


Hidden Iceland: Avoiding the Crowds

Hidden Iceland in the news

Most ice caves will only last one winter before cracking, melting, and ultimately collapsing under the spring sun. So that first moment walking down into a beautiful blue ice cave is just as special for us as it is for you.


Spectacular Places In Iceland That Travelers Are Still Missing

AFAR How To Avoid The Crowds

The top section of the glacier is a vertical cliff of ice. This glacier is shaped like a waterfall flowing into a river.” And this topography is what keeps the crowds at bay.

Travel Noire

This Is The Only Tour You Need To Take In Iceland

Hidden Iceland in the news

For an experience that guides you through some of Iceland’s most under-the-radar and famous sites, Hidden Iceland is worth the Krona.

Lonely Planet

Hidden Iceland Tours in Reykjavik

Hidden Iceland in the news

Highly recommended operator using enthusiastic guides to take small groups on off-the-beaten path tours

Scottish Fields

Scots Opted For Iceland Over The Bahamas

Hidden Iceland in the news

Our private tours range from one day hikes to remote untouched glaciers and ice caves, to a ten-day trip across the country taking in glacial lagoons, diamond beaches with black sand, and even lunch on a working tomato farm’ says Ryan,  ‘Iceland really does have it all – including the bracing weather of home!’

Travel Daily Media

Hidden Iceland: “Trips We’d Be Proud To Take Our Friends And Family On”

Hidden Iceland in the news

The trip would include experiencing the natural habitat, whether that’s glacier hikes, ascending small volcanoes, or scenic walks to find a secluded waterfall.

CathCush – blogger

Hidden Iceland – South Coast, Falljokull & Silfra Fissure

I’ll hold your axe!

Travel Pulse

Here’s How You Visit Iceland Responsibly

Hidden Iceland in the news

A more thoughtful approach involves visiting such places via small tours with experienced guides who have the knowledge and experience to help minimize the impact of your presence.

Conde Nast Traveler

Our Editors’ Favourite Places To Travel Solo

Hidden Iceland in the news

I would go to Iceland and do a crazy hike with Hidden Iceland, and then check into the new Retreat at the Blue Lagoon hotel for a spa session.

Jet Set Share

Iceland In Winter – An Extra Long Weekend

Hidden Iceland in the news

Amazing icebergs float around this incredible lagoon and wash up on the black sand of the nearby beach. On the way out to this unmissable feature you will stop at numerous powerful waterfalls, black sand beaches, lava fields and stunning gorges.

Abby Away

The Day I Conquered A Glacier

Abby Away

As we approached the top, we were met with various ice formations, artfully sculpted by the hands of the glacier. The unique crevasses, arches, and caves we encountered held an unearthly presence, and I could not shake the feeling that I had somehow stepped onto another planet.

How You Can Work With Hidden Iceland

As you can see from Hidden Iceland’s In The News links we have created an experience that is not quite like the rest. As a result, we have gained hundreds of 5 star reviews on TripAdvisor and an army of advocates from past customers. Therefore, traditional marketing has been thrown out the window when it comes to our strategy.

Consequently, we rely heavily on word of mouth, wonderful online reviews and working with journalists to share our story. While we love to invite journalists and other media types to Iceland we are also more than happy to provide content/ images if you are simply writing a piece on Iceland from a far. Getting the inside scoop from the locals can really add an extra element to your piece.

Get in touch if you are interested in working with Hidden Iceland and joining our In the News section: ryan@hiddeniceland.is



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