Hidden Iceland is a boutique travel agency and operator, specializing in tailor—made privately guided packages, premium self—drive tours as well as small group tour packages. Crafted by a passionate team, our tours are truly an unforgettable experience!
Mission Statement
Hidden Iceland’s mission is to provide a personalized, safe and sustainable service to every guest. An appropriate level of care should be provided to enrich our guests’ experience in Iceland, regardless of the type of product our guests are requesting. We are committed to showcasing the best of Iceland in the best possible way. We believe that with our superior service, personalized itineraries, dedicated office staff and passionate guides, we can turn a well-crafted itinerary into an unforgettable experience, every time.
This is achieved with three distinct goals in mind:
Nurture Passionate Talent
Each new employee brings a diverse set of skills and experiences to the team. By actively nurturing a collaborative environment, this encourages personal and professional growth and development.
Exceptional Client Communication
We prioritize personalized client communication throughout their entire journey, from the initial inquiry to post-trip follow up. We believe in the importance of building connections with our guests long before they arrive in our country. Our commitment to thoughtful and personalized responses has consistently earned praise in guest feedback, setting us apart in the travel industry.
Tailor-Made Itineraries & Packages
We specialize in tailoring itineraries to suit the unique preferences and needs of our guests. This customization process is informed by both local insights and the expertise of our team. Additionally, we offer a wide range of sample itineraries and recommended products to provide our guests with the best possible travel experiences.
Our Tours
Hidden Iceland meticulously designs every journey to showcase the country’s iconic landmarks at the perfect moments, immersing you in its rich culture and nature. Beyond the well-known attractions, we unveil hidden gems, taking you off the beaten path—whether it’s hiking on a glacier, discovering a new ice cave, or indulging in the country’s oldest hot pools. From spotting puffins to savouring local delicacies, every experience is curated for our guests.
Tailor-Made Private Tours
At Hidden Iceland, we specialize in crafting bespoke, privately guided packages that elevate travel to an unparalleled level of luxury. Our expert team designs personalized journeys tailored to your desires, ensuring an intimate and exclusive experience. From romantic escapes to family adventures, each meticulously planned trip promises unparalleled excellence. Choose Hidden Iceland for bespoke travel that transcends the ordinary, delivering uniquely curated moments in the stunning landscapes of Iceland.
Scheduled Small Group Tours
Explore different parts of Iceland with our perfectly sized small group tours. With a maximum group size of 12 guests, our guides take you in one of our comfortable vehicles, for an unforgettable adventure! Taste scrumptious tomato soup in a greenhouse on our Golden Circle: Platinum tour, hunt for northern lights in an ice cave on our 2-day winter tour, or discover the world’s largest puffin colony on our summer Volcanic Westman Islands tour. Whichever tour you decide, our dedicated guides ensure a great experience.
Our Partnerships
As a registered travel agency authorized by the Icelandic Tourist Board, and proud members of Serandipians, Hidden Iceland prioritizes quality and authenticity. While we can’t do every activity ourselves, our partnerships with trusted third-party operators who share our values allow us to craft the perfect itinerary every time.
Environmental Policy
Since Hidden Iceland predominantly works in the outdoor environment of pristine and fragile beauty within the countries National Parks and reserves, glaciers and highland areas, it is of utmost importance to care for all areas that we operate in. Our core belief is, above all, sustainable tourism and with that in mind, we continuously work to reduce waste, reuse products, and minimize the environmental impact of all areas of operations.
We are a proud holder of Gold Class Certificate in Environmental & Quality Care certificate from Iceland’s Quality & Environmental body, Vakinn. More than that, Hidden Iceland offsets our carbon emissions by more than 100%. For further information, please read through our environmental policy.
Vakinn Quality Certified Travel Service & Gold Class Environmental Certification.
Icelandic Tourism Board. Authorized Travel Agency.
Get In Touch
We are always happy to assist in planning your Iceland adventure, so please get in touch with us, and together we can create the perfect trip for you.
