Hidden Iceland is a boutique, independent activity travel agency, authorised by the Icelandic Tourist Board operating both small group and private day and multi day trips from Reykjavík all around Iceland. We strive to make your trip the best it can be with our personalised service, expert knowledge and love of all things Iceland. Hidden was forged upon the idea that an experienced, enthusiastic guide can transform a trip from good to excellent. The amazing sights of Iceland are obviously a large component of our products, with the other being our handpicked guides that will join you on your adventure.
We set out to create trips around Iceland that we’d not only be proud but also excited to take our friends and family on, and that’s exactly what we have accomplished. This means we find the best and sometimes hidden sights across Iceland to make you feel like you are travelling with us, as a small group of friends, seeking out the magic of Iceland.
Being a small, independent tour operator we can’t do everything ourselves and that’s why we have teamed up with third party operators who share the same values as Hidden Iceland when we are designing private trips that include activities like ice caving, snowmobiling or going into the midst of Iceland in a specialised super jeeps. You can be sure that by booking with Hidden Iceland, or our friends, you will experience the best of Iceland in a safe, friendly and honest environment.
Hidden Iceland works in a predominantly outdoor environment of pristine and fragile beauty. This includes but is not limited to; outdoor nature trails, National Parks, Nature Reserves, UNESCO protected areas and glaciers. Therefore the utmost care and proactive actions must be taken to maintain all areas that we operate in. Hidden Iceland’s core belief is in Sustainable Tourism and we continuously work to reduce waste, reuse products when possible, and minimise impact from all tours. Read all about the efforts to minimise our environmental impact and 100% offset our carbon emissions by reading through our environmental policy .
Furthermore, we are always happy to assist in planning your Iceland adventure, so please get in touch with us and together we can create the perfect trip for you.
Hidden Iceland sometimes makes it’s way to the headlines of various media outlets on topics ranging from sustainable travel to our favourite off the beaten path destinations. Read more about Hidden Iceland in the news here.
Dagný Björg Stefánsdóttir
Sales Manager | CEO | Co Owner
Dagný Björg is a Reykjavík-dweller, mother and designer who grew up in the remote West Fjords and spent her summers camping with her family all around the incredible country that is Iceland. She ensures that everything within Hidden Iceland keeps running smoothly, our social media feeds are on point and gets to respond to all your lovely emails. She also keeps all the guides in check. Well, she tries. Dagný Björg is in the know for all things happening in Reykjavík and the best places to hang out and eat. She loves to come along and help out on tours and secretly desires to be a guide.
General Manager | Guide | Co Owner
Scott is an Australian geologist who found himself in Iceland not wanting to leave. He holds degrees in geology and finance, and has travelled extensively for more than just work or study. Scott is a certified glacier guide, Wilderness First Responder and is certified in a variety of emergency rescue procedures. He spends his spare time exploring and searching for amazing locations across the country, which he hopes to share with you.
Marketing Manager | Guide | Co Owner
Originally from Scotland, Ryan has spent many years travelling the world, managing to cover all seven continents. He doesn’t stop telling us all about his trip to Antartica, so we are sure he’ll tell you! It was there that he fell in love with the ice and headed straight for Iceland. Ryan is a trained glacier guide and Wilderness First Responder, guiding on multiple glaciers across the south of Iceland, where he just seems to collect five star TripAdvisor reviews. Ryan’s knowledge of glaciers, volcanoes, world issues and outdoor survival skills makes him the perfect guide to explore Iceland with.
Hæ ég heiti Jói is a common phrase Joe says when meeting new people as he takes his Icelandic lessons very seriously. He is a trained glacier guide and Wilderness First Responder and before joining Hidden Iceland was working as a glacier guide and manager of glacier operations of the glaciers along the south of Iceland. Joe previously spent time guiding on the glaciers in New Zealand and on a working holiday in Australia before coming back closer to his United Kingdom roots. Is a keen snowboarder, and hopes to one day be able to ski.