Hidden Iceland is a boutique travel company specialising in small group tours and a personalised service. The founders of Hidden Iceland created the company with the belief that a passionate and experienced guide can transform a well crafted tour into something truly unforgettable. This ethos has given Hidden Iceland a trusted and reliable reputation in the guiding community. Check out our most recent TripAdvisor reviews to see what our customers think.
Hidden Iceland’s mission is to provide a personalised, high quality, and sustainable service to every guest. We are committed to catering to all of our clients’ individual needs, and showcasing the best of Iceland without compromise. We believe, with our superior service, we can turn a well crafted tour into an unforgettable experience no matter where you travel in Iceland.
This is achieved with three distinct goals in mind:
Only hire the most passionate, experienced and knowledgeable staff. This is true of our guides and office staff. By fostering a friendly and communicative working environment (and compensating our staff appropriately) we have achieved an incredibly high loyalty rate. From staff and clients alike.
Fast, reactive and personal communication with clients before, during and after their trip. We believe our clients’ trip starts long before entering the country. We prioritise guest communication from the very first contact, guest feedback frequently highlights this as a feature that sets us apart from other tour operators.
Use local knowledge, our team of expert guides, and constant research to create the perfect itineraries year round. By fostering a great working environment and creating strong ties with local suppliers, operators and hotels, we can be confident that your proposed itinerary will fit your desires. This is as true of our scheduled day trips as it is of our private multi-day tours.
Hidden Iceland have designed every trip to make sure you see the most popular spots in the country. But at the right times. We will also immerse you in culture and nature along the way. We also have discovered some hidden gems that we love to share with our guests and make every effort to take you off the beaten path when possible. This could be hiking on a glacier, discovering a new ice cave, walking on a still warm volcano or simply bathing in the countries oldest hot pools, spotting puffins or tasting some of the local delicacies.
Hidden Iceland is a registered travel agency, Authorised by the Icelandic Tourist Board. We operate scheduled day trips, overnight multi-day trips and private trips from Reykjavík all around Iceland. We are also proud members of the Adventure Travel Trade Association and the Family Travel Association. Being a small, independent tour operator we can’t do every activity ourselves. Therefore, we have teamed up with a few trusted third party operators who share the same values as us. With these alliances we can create the perfect itinerary every time.
Private Tours and Trip Planning
We strive to make your trip the best it can be with our personalised service, expert knowledge and love of all things Iceland. If you are looking for a fully personalised private trip itinerary then our team are happy to craft something just for you. Check out our private tour options.
Or, if you want advice on which small group tours to book, we’re here to help with that too. Our family friendly trips can be planned for as many days as needed. From a day trip to an entire two week adventure.
When we design private trips we work with carefully selected hotels and guest houses. We choose them for their locations as much as their comfort. Hidden Iceland guide all our own tours but sometimes work with trusted partners for a few of the activities along the way. This includes activities like ice caving, snowmobiling or going into the middle of Iceland in a specialised super jeep. You can be sure that by booking with Hidden Iceland, or our friends, you will experience the best of Iceland in a safe, friendly and honest environment.
Scheduled Small Group Departures
Our perfectly crafted small group tours run daily to lots of different parts of the country. You can check them out here. We have a maximum group size of 12 and appropriately sized vehicles that are clean and comfortable. You can try scrumptious tomato soup at a tomato greenhouse on our Golden Circle: Platinum tour. You can discover this years ice cave on our 2 day Ice cave tour while hunting for the northern lights in winter. Or you can discover the world’s largest puffin colony on our volcanic Westman Islands tour in summer to name just a few of our favourite trips.
Whichever tour you join you will have a great experience with our dedicated guides.
We set out to create trips around Iceland that we’d be proud and excited to take our friends and family on. That’s exactly what we have accomplished. This means we find the best and sometimes hidden sights across Iceland. The aim is to make you feel like you are travelling with a small group of friends, seeking out the magic of Iceland. All our tours are designed for first timers with no prior experience needed, even for our glacier hikes. If your little ones are below our minimum age for our small group tours don’t worry. You can get in touch and we’ll plan the perfect itinerary that’s appropriate for your age group.
Hidden Iceland works in a predominantly outdoor environment of pristine and fragile beauty. This includes; outdoor nature trails, National Parks, Nature Reserves, UNESCO protected areas and glaciers. Therefore, the utmost care must be taken to maintain all areas that we operate in. Hidden Iceland’s core belief is in Sustainable Tourism. We continuously work to reduce waste, reuse products and minimise impact from all tours.
Read all about the efforts to minimise our environmental impact and 100% offset our carbon emissions by reading through our environmental policy .
Get In Touch
We are always happy to assist in planning your Iceland adventure, so please get in touch with us and together we can create the perfect trip for you.
Hidden Iceland sometimes makes its way to the headlines of various media outlets on topics ranging from sustainable travel to our favourite off the beaten path destinations. Read more about Hidden Iceland in the news here. Or check out some of our informative blog posts for some insider tips.
MEET & GREET OUR TEAM
Dagný Björg Stefánsdóttir
Sales Manager | CEO | Co Owner
Dagný Björg is a Reykjavík-dweller, mother and designer who grew up in the remote West Fjords of Iceland. Growing up, she spent her summers camping with her family all around the incredible country that is Iceland. She enjoys city living as an adult and is often the first one to try out a new restaurant or café. However, her young life on the farm is what motivated her to search out for the hidden gems across the country in her spare time. Her local knowledge, love of the outdoors and attention to detail has been the key to creating all of Hidden Iceland’s fantastic itineraries.
Aside from running the company’s day to day activities and planning for the future, Dagný Björg also makes sure our social media feeds are on point. She can even be seen responding customers too. She also keeps all the guides in check! Well, she tries. Dagný Björg is in the know for all things happening in Reykjavík and the best places to hang out. She loves to explore Iceland on her rare days off and secretly desires to be a guide.
General Manager | Guide | Co Owner
Scott is an Australian born Geologist who, after travelling through Europe, found himself in Iceland not wanting to leave. He holds degrees in both geology and finance from studies in his hometown of Perth and abroad in Sweden.
He has travelled extensively throughout Iceland opting to explore the more remote parts of Iceland to find hidden gems not in the guide books. Scott was also instrumental in creating our fantastic itineraries and is often helping out behind the scenes when you are on tour with our wonderful guides.
Scott is a certified glacier guide, Wilderness First Responder and is trained in a variety of emergency rescue procedures.
Marketing & Environmental Manager | Guide | Co Owner
Ryan has spent many years working and travelling the world. He achieved his life goal of travelling to all seven continents a few years ago but remembers the final moment like it was yesterday. Don’t worry, he’ll undoubtedly share plenty of stories with you. He never seems to stop telling us all about his trip to Antarctica or Everest Base Camp. In fact, it was in Antarctica that Ryan fell in love with the blue glacial ice and headed straight for Iceland. He often refers to the glaciers as his ‘happy place’ and we believe him since the smile never seems to leave his face on the ice.
When not guiding, Ryan works hard on the marketing side. Get in touch if you are an agent, journalist or trip planner. He is also the Environmental Manager and was instrumental in gaining Hidden Iceland’s Gold Class award from Vakinn and achieving Carbon Negative status.
Ryan is a certified glacier guide and Wilderness First Responder, guiding on multiple glaciers across the south of Iceland.
Our Lead Guide, Joe, is a certified glacier guide and Wilderness First Responder. Before joining Hidden Iceland Joe was the Manager of Glacier Operations in multiple glaciers along the south of Iceland. Joe has brought his skills as a glacier guide, passion for the ice and focus on safety with him. Joe first honed his glacier skills on the other side of the planet, in New Zealand. His experience working in multiple countries and dozens of glaciers has allowed him to take charge of training. Along with the Hidden Iceland management team, Joe developed our extensive Safety Management Plan.
If you’re lucky enough to have Joe as your guide he’ll delight in telling you about his experiences as a glacier guide in New Zealand and his time working on farms in Australia. Joe seems to be at home in the cold. On his days off he plans his next trip to the mountains for snowboarding. One day he hopes to even be able to ski.
From a small village in the south of England, Emily went in search of mountains at the age of 18 and has never looked back. From Norway to the Alps to the Himalayas, she has climbed and kayaked all over the world. However, back in 2016 Iceland caught her heart and she has lived here ever since. With her Icelandic partner, she has explored all the corners of the island from the coast to the highest mountains. Passionate about the environment, Emily loves to share her enthusiasm for sustainable travel, supporting local communities and acting as a steward to ensure future generations get to enjoy Iceland’s incredible landscapes. As a qualified Mountain Leader, Glacier Guide, Sea Kayaker and Wilderness First Responder, Emily studied a degree in Outdoor Leadership and Adventure Education in the UK and brings her expertise in Risk Management and Operational Procedures to the Hidden Iceland team.
Sales & Operations | Glacier & Driver Guide
From a young age in the South of England, Aaron had always dreamed of travel. It wasn’t until the age of 19 when he travelled to Peru that he realised how much of a passion travel was for him. Eventually Aaron’s love of travel turned into a desire for working in the outdoors. This brought him to Iceland to become a Glacier Guide. The rest of the year was spent travelling and working in exotic places. Aaron has travelled or worked in Japan, Thailand, New Zealand, Russia and many other places but says nowhere in the world feels more like home for him than Iceland.
Now a certified Glacier Guide, Wilderness First Responder and world class hugger, Aaron loves the opportunity to show everyone why he fell in love with Iceland. He looks forward to welcoming you into his family and creating some memories with you.
Sales & Operations | Travel Expert
Anika was born in South Africa but spent most of her life in Vancouver, Canada. After moving to the Westfjords for a year, she was meant to go back to Canada but 6 years later she is still in Iceland. She has an undergraduate degree in business administration and a masters degree in coastal and marine resource management with a focus on tourist safety in Iceland. As a member of the Icelandic Search and Rescue team she has spent a lot of time hiking in Iceland’s most remote areas. Her favourite hiking spots in Iceland are Hornstrandir Nature Reserve in the Westfjords and Þórsmörk in the southern highlands. In her spare time she enjoys walking through Reykjavík’s botanical gardens and moving to Nordic countries only to complain about the cold.
Arna Hrund Jónsdóttir
Arna was born and raised in Iceland. She grew up in the city but spent most of her summers during childhood in the countryside in the west of Iceland. With a passion for adventure and the outdoors, Arna usually spends a few months a year travelling the world, exploring new places and different cultures. In her free time you can find her in the yoga studio or roaming around the mountains on her own two feet or on her horse. Apart from living in Iceland, she has also lived in the US and Ecuador and speaks fluent Icelandic, English and Spanish!
Glacier & Driver Guide
Born and raised in Reykjavík, Auður loves to explore the outdoors; hiking and swimming in Iceland’s outdoor pools in her spare time, whilst also taking care of her big family. Now Auður is a full time guide, but back when Icelandic tourism was still in its infancy, Auður would work as a guide in the summer and study furniture restoration in the warmth of Spain in the winter.
She has always been interested in the old Icelandic stories, poetry and everything related to Icelandic history, “without our past and our stories, we wouldn’t be who we are today”. You will learn all about the history, culture and stories of Iceland when you are lucky enough to explore with Auður. Not to mention that she is not only fluent in Icelandic and English, but also Swedish, Spanish and French!
Auður is a certified glacier guide and Wilderness First Responder, so you are in safe hands when on the ice with her.
Ásdís was born in Iceland and spent her youth in the US. Growing up with the family the vacations were spent outside enjoying nature, either camping in the highlands of Iceland or in the national parks of the US. The love of travel and adventure steered her towards the guiding profession but as Icelanders tend to have many hats, Ásdís also has degrees in textile art and design and is halfway to becoming a carpenter. So she can tell you all about the Icelandic traditions in handcrafts and with the added passion for geology, wildlife and horses would keep you interested and entertained while exploring the Icelandic countryside. Ásdís is a certified hiking guide and Wilderness First Responder.
Ásgeir Ingi Jóhannesson Long
Glacier & Driver Guide
Ásgeirs name translates to weapon of the gods in Icelandic. He is a local born in the city of Reykjavík and loves showing people his country and sharing the history, geology and the way of life in Iceland. A certified glacier guide and a Wilderness First Responder, with a background in search and rescue and working with the Icelandic coast guard you can be sure to feel safe when traveling with Ásgeir.
In his spare time he loves doing photography, going on hikes and travels both locally and abroad, capturing the details of nature through the eyes of his camera. With a true passion for good food he is the chef of his house and according to his wife; the dictator of the kitchen. When you travel with Ásgeir you can be sure to experience the country with a big smile, a local’s view and maybe a little bit of pure Icelandic dark humor.
Glacier & Driver Guide
Berglind grew up on a farm in the Eastfjords of Iceland where her family raised sheep, horses, foxes, and mink. Berglind has been climbing mountains since childhood and is still an avid hiker, mountain biker, skier and snowboarder. When not guiding, Berglind can be found roaming the mountains of Iceland seeking adventure with her friends. She simply loves what the outdoors has to offer, travelling and her coffee in the mornings. Berglind is trained in a variety of guiding and rescue techniques, recently spending a winter in Canada completing her Adventure Guide training. Berglind is a certified glacier guide and Wilderness First Responder.
Eyþór (Eythor) Björgvinsson
Glacier & Driver Guide
Eyþór is born and raised in the Westman Islands, a volcanic archipelago just off the south coast of Iceland. His experience in Icelandic nature varies greatly, ranging from his childhood climbing the cliffs of the Westman Islands, sailing the waters around Iceland when he worked at sea and guiding people on glaciers or on the trails in the mountains. When he is not not working in the field, most likely you will find him hiking, biking, skiing or simply spending time with partner Berglind, baby boy Birkir Blær and Icelandic sheepdog Mosi.
Glacier & Driver Guide
Holly was born and raised in Scotland, and first visited Iceland as a teenager on a Scout summer camp. This trip inspired her to study Geology at university and she went on to complete a PhD related to volcanism in Iceland. She loves to tell you all about the volcanoes in Iceland! She even gained the nickname, Doctor Volcano on a recent private trip. A fitting name in our books. Holly moved to Iceland to pursue the outdoor life. She is a keen rock climber, mountaineer, skiier and runner. Holly is a trained Wilderness First Responder and glacier guide, and also holds the UK Mountain Leader and Rock Climbing Instructor awards.
Glacier & Driver Guide
Ingimundur is an Iceland native, family man and seasoned veteran in the guiding community. He has guided across every inch of the country over the years and delights in sharing his rich family history and how it connects with his passion for the outdoors and folklore. It’s hard not to become best friends with Ingimundur by the end of the trip as his stories and personality make you feel like you are sharing a memory with a trusted friend rather than facts and figures from a tour guide. When Ingimundur isn’t teaching our clients about the wilderness he’s out exploring it with his family. Ingimundur is a certified Glacier Guide and Wilderness First Responder.