Hidden Iceland is a boutique travel company specialising in small group tours and a personalised service. The founders of Hidden Iceland created the company with the belief that a passionate and experienced guide can transform a well crafted tour into something truly unforgettable. This ethos has given Hidden Iceland a trusted and reliable reputation in the guiding community and many fantastic reviews. Check out our most recent TripAdvisor reviews to see what our customers think.
Hidden Iceland have painstakingly designed every trip to make sure you see the most popular spots in the country at the right times. While also being immersed in culture and nature along the way. We have discovered some hidden gems that we love to share with our guests and make every effort to take you off the beaten path when possible. This could be hiking on a glacier, discovering a new ice cave, walking on a still warm volcano or simply bathing in the countries oldest hot pools, spotting puffins or tasting some of the local delicacies.
Hidden Iceland is a registered travel agency. Authorised by the Icelandic Tourist Board. Operating scheduled day trips, overnight multi-day trips and private trips from Reykjavík all around Iceland. Hidden Iceland are also proud members of the Adventure Travel Trade Association and the Family Travel Association. Being a small, independent tour operator we can’t do every activity ourselves and that’s why we have teamed up with a few trusted third party operators who share the same values as us. With these alliances we can create the perfect itinerary every time.
Private Tours and Trip Planning
We strive to make your trip the best it can be with our personalised service, expert knowledge and love of all things Iceland. If you are looking for a fully personalised private trip itinerary then our team are happy to craft something just for you. Or if you want advice on which small group tours to book, we’re here to help with that too. Our family friendly trips can be planned for as little as a one day option keeping Reykjavik as your base, all the way up to a two week round-the-island experience.
When we are designing private trips we work with hand selected hotels and guest houses chosen for their locations as much as their comfort. We run all our own tours but sometimes work with trusted partners for a few of the activities along the way. This includes activities like ice caving, snowmobiling or going into the midst of Iceland in a specialised super jeep. You can be sure that by booking with Hidden Iceland, or our friends, you will experience the best of Iceland in a safe, friendly and honest environment.
Scheduled Small Group Departures
Our perfectly crafted small group tours run daily to lots of different parts of the country. You can check them out here. We have a maximum group size of 12 persons to every dedicated guide and our appropriately sized vehicles are clean and comfortable. You can try scrumptious tomato soup at a tomato greenhouse on our Golden Circle: Platinum tour. You can discover this years ice cave on our 2 day Ice cave tour while hunting for the northern lights in winter. Or you can discover the world’s largest puffin colony on our volcanic Westman Islands tour in summer to name just a few of our favourite trips.
We set out to create trips around Iceland that we’d not only be proud, but also excited, to take our friends and family on. That’s exactly what we have accomplished. This means we find the best and sometimes hidden sights across Iceland to make you feel like you are travelling with us, as a small group of friends, seeking out the magic of Iceland. All our tours are designed for first timers to the country with no prior experience needed, even for our glacier hikes. If your little ones are below our minimum age for our small group tours not to worry. Get in touch and we’ll plan the perfect itinerary that’s appropriate for your age group.
Hidden Iceland works in a predominantly outdoor environment of pristine and fragile beauty. This includes but is not limited to; outdoor nature trails, National Parks, Nature Reserves, UNESCO protected areas and glaciers. Therefore the utmost care and proactive actions must be taken to maintain all areas that we operate in. Hidden Iceland’s core belief is in Sustainable Tourism and we continuously work to reduce waste, reuse products when possible, and minimise impact from all tours. Read all about the efforts to minimise our environmental impact and 100% offset our carbon emissions by reading through our environmental policy .
Get In Touch
We are always happy to assist in planning your Iceland adventure, so please get in touch with us and together we can create the perfect trip for you.
Hidden Iceland sometimes makes it’s way to the headlines of various media outlets on topics ranging from sustainable travel to our favourite off the beaten path destinations. Read more about Hidden Iceland in the news here. Or check out some of our informative blog posts for some insider tips.
MEET & GREET OUR TEAM
Dagný Björg Stefánsdóttir
Sales Manager | CEO | Co Owner
Dagný Björg is a Reykjavík-dweller, mother and designer who grew up in the remote West Fjords and spent her summers camping with her family all around the incredible country that is Iceland. She ensures that everything within Hidden Iceland keeps running smoothly, our social media feeds are on point and gets to respond to all your lovely emails. She also keeps all the guides in check. Well, she tries. Dagný Björg is in the know for all things happening in Reykjavík and the best places to hang out and eat. She loves to come along and help out on tours and secretly desires to be a guide.
General Manager | Guide | Co Owner
Scott is an Australian born Geologist who after travelling through Europe found himself in Iceland not wanting to leave. He holds degrees in both geology and finance from studies in his hometown of Perth and abroad in Sweden. He has travelled extensively for more than just work or study. Scott is a certified glacier guide, Wilderness First Responder and is trained in a variety of emergency rescue procedures. He spends his spare time exploring and searching for amazing locations across the country, which he hopes to share with you.
Marketing Manager | Guide | Co Owner
Ryan has spent many years working and travelling the world. He achieved his life goal of travelling to all seven continents a few years ago, but remembers the final moment like it was yesterday. Don’t worry he’ll undoubtedly share it with you, as he doesn’t stop telling us all about his trip to Antarctica. It was there that he fell in love with the blue glacial ice and headed straight for Iceland. Ryan is a certified glacier guide and Wilderness First Responder, guiding on multiple glaciers across the south of Iceland, where he just seems to collect five star TripAdvisor reviews. Ryan’s knowledge of glaciers, terrible dad jokes, volcanoes, world issues and outdoor survival skills makes him the perfect guide to explore Iceland with.
Our Lead Guide, Joe, is a certified glacier guide and Wilderness First Responder. Before joining Hidden Iceland Joe was the Manager of Glacier Operations in multiple glaciers along the south of Iceland. Joe has brought his skills as a glacier guide, passion for the ice and focus on safety with him. If you’re lucky enough to have Joe as your guide he’ll delight in telling you about his experiences as a glacier guide in New Zealand and how the glaciers have changed over the years. Joe seems to be at home in the cold, on his days off from the glaciers he is planning his next trip to the mountains for snowboarding. One day he hopes to be able to ski too.
Sales & Administration
Local expert, Guðrún has been involved in tourism for most of her life. As a kid she accompanied her parents on many work trips to the Icelandic Central Highlands and she would also tag along with her sisters as they worked as guides all around the island. Later after returning from living in Mexico for a few years she worked for a while in the hotel business. Still, Guðrún, who weirdly is an accountant with a master’s degree in literature, prefers to work behind the scenes organizing all the details of your amazing trip to Iceland. But beware! She will do her best to send you to all the most remote and hidden places. Guðrún can answer your emails and phone calls in Icelandic, English and (her favorite) Spanish.
Glacier & Driver Guide
From a young age in the South of England, Aaron had always dreamed of travel. It wasn’t until the age of 19 when he travelled to Peru that he realised how much of a passion travel was for him. Eventually the ambition to work in the outdoors led to moving to Iceland to become a Glacier Guide for the summer seasons. The rest of the year was spent travelling and working in exotic places. Having travelled or worked in Japan, Thailand, New Zealand, Russia and many other places; nowhere in the world felt more like home for him as Iceland did. Now a certified Glacier Guide, Wilderness First Responder and world class hugger, Aaron loves the opportunity to show everyone why he fell in love with Iceland. He looks forward to welcoming you into his family and creating some memories with you for the day.
Arna Hrund Jónsdóttir
Arna is born and raised in Iceland. She grew up in the city but spent most of her summers during childhood in the countryside in the west of Iceland. With a passion for adventure and the outdoors, Arna usually spends a few months a year travelling the world, exploring new places and different cultures. In her free time you can find her in the yoga studio or roaming around the mountains on her own two feet or on her horse. Apart from living in Iceland, she has also lived in the US and Ecuador and speaks fluent Icelandic, English and Spanish!
Glacier & Driver Guide
Born and raised in Reykjavík, Auður loves to explore the outdoors; hiking and swimming in Iceland’s outdoor pools in her spare time, whilst also taking care of her big family. Now Auður is a full time guide, but back when Icelandic tourism was still in it’s infancy, Auður would work as a guide in the summer and study furniture restoration in the warmth of Spain in the winter. She has always been interested in the old Icelandic stories, poetry and everything related to Icelandic history, “without our past and our stories, we wouldn’t be who we are today”. You will learn all about the history, culture and stories of Iceland when you are lucky enough to explore with Auður. Not to mention that she is not only fluent in Icelandic and English, but also Swedish, Spanish and French!
Ásgeir Ingi Jóhannesson Long
Glacier & Driver Guide
Ásgeirs name translates to weapon of the gods in Icelandic. He is a local born in the city of Reykjavík and loves showing people his country and sharing the history, geology and the way of life in Iceland. A certified glacier guide and a Wilderness First Responder, with a background in search and rescue and working with the Icelandic coast guard you can be sure to feel safe when traveling with Ásgeir. In his spare time he loves doing photography, going on hikes and travels both locally and abroad, capturing the details of nature through the eyes of his camera. With a true passion for good food he is the chef of his house and according to his wife; the dictator of the kitchen. When you travel with Ásgeir you can be sure to experience the country with a big smile, a local’s view and maybe a little bit of pure Icelandic dark humor.
Glacier & Driver Guide
Berglind grew up on a farm in the Eastfjords of Iceland where her family raised sheep, horses, foxes, and mink. Berglind has been climbing mountains since childhood and is still an avid hiker, mountain biker, skier and snowboarder. When not guiding, Berglind can be found roaming the mountains of Iceland seeking adventure with her friends. She simply loves what the outdoors has to offer, travelling and her coffee in the mornings. Berglind is trained in a variety of guiding and rescue techniques, recently spending a winter in Canada completing her Adventure Guide training.
Glacier & Driver Guide
Holly was born and raised in Scotland, and first visited Iceland as a teenager on a Scout summer camp. This trip inspired her to study Geology at university and she went on to complete a PhD related to volcanism in Iceland. She loves to tell you all about the volcanoes in Iceland! She even gained the nickname, Doctor Volcano on a recent private trip. A fitting name in our books. Holly then moved to Iceland to pursue the outdoor life. She is a keen rock climber, mountaineer, skiier and runner. Holly is a trained Wilderness First Responder and glacier guide, and also holds the UK Mountain Leader and Rock Climbing Instructor awards.