Your boutique travel agency
Hidden Iceland is a boutique travel agency specialising in tailor-made, privately guided tours and premium self-drive packages designed to immerse you in the very best of Iceland. Crafted by our passionate team, each journey with Hidden Iceland becomes an unforgettable experience.
Hidden Iceland’s mission is to provide a personalised, safe and sustainable service to every client. From our expert guides to our travel experts, we ensure each traveller experiences the essence of Iceland through superior service, personalised itineraries, and a commitment to sustainable tourism.
Our custom-designed journeys
Tailor-made itineraries for every traveller
Hidden Iceland meticulously designs every journey to showcase the country’s iconic landmarks at the perfect moments, immersing you in its rich culture and nature. Beyond the well-known attractions, we unveil hidden gems, taking you off the beaten path, whether it’s hiking on a glacier, discovering a new ice cave, or indulging in the country’s oldest hot pools. From spotting puffins to savouring local delicacies, every experience is curated for our guests.
At Hidden Iceland, we specialise in crafting bespoke, privately guided packages that elevate travel to an unparalleled level of luxury. Our expert team designs personalised journeys tailored to your desires, ensuring an intimate and exclusive experience. From romantic escapes, wellness retreats, hiking expeditions to family adventures, each meticulously planned, promising unparalleled excellence. Choose Hidden Iceland for bespoke travel that transcends the ordinary, delivering uniquely curated moments in the stunning landscapes of Iceland.
→ Explore our tours
→ Meet the team
Our Partnerships
As a registered travel agency authorised by the Icelandic Tourist Board, and proud members of Serandipians, Hidden Iceland prioritises quality and authenticity. While we can’t do every activity ourselves, our partnerships with trusted third-party operators who share our values allow us to craft the perfect itinerary every time.
Environmental Policy
Since Hidden Iceland predominantly works in the outdoor environment of pristine and fragile beauty within the countries National Parks and reserves, glaciers and highland areas, it is of utmost importance to care for all areas that we operate in. Our core belief is, above all, sustainable tourism and with that in mind, we continuously work to reduce waste, reuse products, and minimize the environmental impact of all areas of operations.
We are a proud holder of Gold Class Certificate in Environmental & Quality Care certificate from Iceland’s Quality & Environmental body, Vakinn. More than that, Hidden Iceland offsets our carbon emissions by a minimum of 150%. For further information, please read through our environmental policy.
Get In Touch
We are always happy to assist in planning your Iceland adventure, so please get in touch with us, and together we can create the perfect trip for you.
